The need for effective outreach is greater than ever given the present day competition for funding resources and involvement from the general public. This will be a highly practical course which looks at the techniques and technologies that Marine Institutes and both marine information and data managers can use to develop and implement communication and marketing programs and create a solid baseline for measuring outreach strategies.

Topics Covered

  • Communicating with Management: Emphasis on local standards, policies, protocol. Draft convincing advocacy document for MIM program.
  • Communicating with the Public: Implementation of a web and social media presence-class creation of an outreach video, individual creation of a blog or Facebook page.
  • Public Speaking and Presentation Techniques in general: Individual Creation of an oral (visual) or poster presentation on local topic.
  • Outreach: Development of partnerships, collaborations, networks. Planning outreach events, communication resources, training skills for colleagues. Interview techniques

Learning Outcomes

  • Improved skills in using new technologies to communicate science and marine information.
  • Advanced oral and written presentation skills.
  • Improved collaboration skills within the organization and amongst marine professionals nationally and internationally.
  • Increased knowledge of resources available – forms, permissions, copyright, Rights management, protocols and policies.

Target Audience

  • Marine information and data managers (including but not limited to staff of NODCs, ADUs, etc.) in charge of communicating with the public and/or responsible for developing institutional outreach strategies.

NOTE: priority will be given to participants originating from Eastern Africa and neighbouring Small Island Developing States (SIDS). Applications from women are encouraged. 

Course Pre-requisites:

  • Working knowledge of English


  • 5 working days (~ 30 hours classroom sessions, plus online pre-course assignments)

A Certificate of Participation will be issued to all successful students.


Kenya Marine and Fisheries Research Institute, Headquarter & Mombasa Station 

PO Box 81651





Application process: 

Please fill the online application form: https://otga.wufoo.com/forms/otga-application-form-communication-outreach/ 

Period for Applications: 10 – 30 June 2016

Before you start, please make sure to have available the following:

  • a motivation statement (text file) of maximum 300 words;
  • scan of the bio page of your passport; in case you are a national of the host country a valid identification/citizen card can be used instead of the passport;
  • scan of the endorsement letter
  • link to your profile on OceanExpert (www.oceanexpert.net); if you don't have one make sure you create one in advance.

The deadline to submit the application closes 30 June 2016. Do not leave for the last minute since the system will close automatically. In case you have any questions please contact the organisers well in advance: given time differences you may not get a reply to your questions on time.

In case of questions contact:

  • OTGA Mombasa Regional Training Centre Coordinator: Harrison Ong’anda (This email address is being protected from spambots. You need JavaScript enabled to view it.)
  • OTGA Coordinator: Claudia Delgado (This email address is being protected from spambots. You need JavaScript enabled to view it.)
  • IOC/IODE Consultant: Greg Reed (This email address is being protected from spambots. You need JavaScript enabled to view it.)